What is TikTok?
TikTok is a social media app centered around short videos. It is the world’s seventh-most popular social platform with over 2 billion downloads globally. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.
What is TikTok Ads?
TikTok Ads is the platform that the application has opened to advertisers to take advantage of the advertising opportunities offered by the social network.
Whether you want to sell more of your products or services or drive targeted traffic to your website, TikTok advertising campaigns can give you good returns on your ad spend. TikTok ads can help you reach a young, vibrant audience that loves great content.
Benefits of TikTok Ads
- Directing traffic to your site
- Ads across TikTok’s app family, including entertainment, news, and content discovery platforms
- Ad format variety, such as videos and horizontal, vertical, or square images
- Tools to help content creators and marketing professionals out, like the Video Creation Kit and Automated Creative Optimization
- Precise segmenting of your audience
- Tools for monitoring the performance of campaigns and making improvements
Different types of ads you can run with the TikTok ads platform
In-feed video
These are ads that appear among the native news feed of TikTok users on the “For You” page.
Brand takeover
This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds. It then turns into an in-feed video ad.
Spark ads
TikTok rolled out this ad type in 2021, giving brands the ability to sponsor popular organic content that relates to their products.
Image ads
Brands can place image ads in videos that appear via TikTok’s news feed apps: BuzzVideo, TopBuzz and Babe.Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.
Pandle ads
Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countries.
Carousel ads
These ads include up to 10 images and appear in TikTok’s news feed apps.