What is Baidu Ads
Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows a business to promote their brands/products/services by paying a certain fee to Baidu. With Baidu’s over 80% of China’s search engine market share and 600,000 partner websites, it has created an advertising supply and demand platform for hundreds of millions of internet users and businesses. Users can find products and services that are suitable for the most conveniently via Baidu ads. The companies can get a large number of potential customers with a small investment on Baidu, and also effectively enhance brand awareness.
Why choose Baidu Ads
Covering 95% of Chinese internet users
The world’s largest Chinese search engine responds to billions of requests per day.
Preciously targeting customers with their demands
Use keywords to target customers, plus additional user targeting through geo-locations, devices and times, you can accurately reach customers based on their needs.
Cost-effective Pay by click pricing model
no clicks, no cost. Free display of adverts meaning only pay when the customer clicks on the advert.
Self-service platform with the flexibility and full budget control
Based on your requirement, you can set up a budget on geo-location, device and time on delivery, you can also manage daily, the weekly maximum budget of each campaign or the whole account.