What is Facebook Ads
Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience and its great possibilities of segmentation.
Who Should Use Facebook Ads
- Building brand awareness
- Attracting new customers
- Increasing online sales
- Launching a new product or service
- Trying out a new marketing campaign or approach
- Keeping current customers happy and coming back for more
Key Advantages
Drive traffic from active users
Being one of the largest social media networks, it has changed the way businesses get to advertise.
Highly customizable ads & audiences
The customizability of Facebook Ads makes it easier to try out different ad formats and placements. This allows you to find out the most effective combinations that resonate with your target audience.
It's budget-friendly
Compared to more traditional advertising channels, advertising on Facebook is considerably cheaper.Even if you have a small business, with Facebook ad campaigns you can reach your potential customers immediately without having to break your bank.
Custom call-to-actions
A CTA (call-to-action) button gives direct instructions and encourages your potential customers to take the action that you want them to take, whether it would be signing up, booking, buying, or watching a video.
Easy to track and measure
It is the ease of tracking and measuring the results. Tracking of your Facebook Ads performance happens by installing Facebook pixel to your website.