What is Google Ads
Google Ads is one of the largest online advertising platforms that helps businesses reach customers across the globe and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on their keyword search, the country and device type and deliver their ads to users who are interested in their products or services.
How it works
Google offers a variety of different campaign types that you can use:
App campaign
Like video ads, app ads are also included in the Display Network but can be used for targeted campaigns.
Display campaign
The Display Network leverages Google’s vast website partners to showcase your ad on different websites all over the Internet.
Video campaign
These are ads that appear in the front of YouTube videos in the form of
pre-rolls.
Shopping campaign
A shopping campaign allows you to promote your products in a much more visual way.These ads can
appear as images on the search results page.
Search campaign
Through a Search Network campaign, your ad will appear on not just
Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping.